15 UK Instagram accounts that will feature your photos

If you want inspiration or more exposure for your photos and to increase engagement with your feed, hubs are a great way to achieve this. ’Hubs’ or ‘feature accounts’ are large accounts that will feature a selection of photos throughout the day, in return for using their corresponding hashtag.

There are countless hubs on Instagram, which cover a broad spectrum of styles such as sunsets, nature, wildlife, portraits, fashion or landscapes. A lot of the hubs have a massive follower base between 20k – 500k+. This means that if your photo is chosen to be featured it will receive a lot of exposure.

Let’s see some of the popular UK based Instagram Hubs:

1) Best UK Pics

🇬🇧We feature the best pics from UK 🇬🇧Use our tag: #bestukpicsFOUNDER: @quelmarietto ADMINS: @chiarathustra@x_ray_mike@missb68@flying.jc

CONGRATS to 📷@kieran.fallows.photography for this fantastic shot 🙌 💫 Selected by @missb68 ✨(ADMIN) FOUNDER: @quelmarietto LOCALITY: Hadrian’s wall CATEGORY: #Night To appear: • follow us & use #bestukpics We’d appreciate a • REPOST or SCREEN 📷 ⠀⠀⠀ Your pic is also on FB • BESTUKPICS COMMUNITY • @bestpics_community Check out our friends at @ukpotd and @gloriousbritain and use their tag for a chance to be featured ⠀⠀⠀ THANKS A LOT! 😊🏆👏🏻🇬🇧 #bestworldpics #ukpotd #mybritain #britains_talent #photosofbritain #loves_britain #loves_united_kingdom #capturingbritain #icu_britain #scenicbritain #explore_britain #picture_to_keep #excellent_britain #ig_countryside #happytrailz #igersuk #ig_uk #gloriousbritain #britain_online #uk_shots #our_britain

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2) Love GREAT Britain

Official British Tourist Board🇬🇧 sharing beautiful Britain through your pics and stories! Tag #lovegreatbritain to allow us to share on our channels. www.visitbritain.com

3) Britains Talent

🇬🇧#britains_talent🇬🇧 Member @hubdirectory Founder @mrsali88Mods @itslittlemissb@april2740@chrissalephoto@ian_holloway_photography

• We are proud to present this fantastic photo! • 📍Location: Buachaille Etive Mor📍 • Featured artist • 🌟@lee.lumix 🌟 • •🇬🇧🏆•CONGRATULATIONS•🏆🇬🇧• • Please show some 🇬🇧 UK L😍VE to today’s artist by dropping by their gallery and saying hi, tap on a few photos and maybe even change the follow button colour to 💚 • •Photo chosen by @ian_holloway_photography • •🌟Mods • •👉@itslittlemissb• •👉@april2740• •👉@chrissalephoto• •👉@ian_holloway_photography• •🌟Founder• •👉@mrsali88• • For your chance to be featured please follow and tag accordingly: ➡@britains_talent ➡#britains_talent • •🌟Keep tagging you crazy snappers🌟• • #photosofengland #visitbritain #ukpotd #uk #greatbritain #lovegreatbritain #capturingbritain #photosofbritain #visitengland #bbcbritain #instabritain

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4) Loves_United_Kingdom

The Beauty of #UnitedKingdom * Tag #LOVES_UNITED_KINGDOM * Mbr @lovesunited * Team @mpalka_photography@annapemagic@chriswalts@leandri.dannhauser ⇓lovesunited.com

Presents PHOTOGRAPHER | @annahedderly LOVES OF THE DAY April 22, 2018 LOCATION | #Crooklets ——————————————————— SELECTED BY | @chriswalts ADMIN | @mpalka_photography TEAM | @annapemagic @chriswalts @leandri.dannhauser OUR TAG | #LOVES_UNITED_KINGDOM ——————————————————— ♡ Please show your support to our featured artists and visit their awesome galleries for more great shots ♡ ——————————————————— VISIT PARTNERS COMMUNITY: * @Loves_United_Family * @Loves_United_Life * @Loves_United_Europe * @Loves_United_Italy * @Loves_United_World * OUR MAIL | loves.members@gmail.com This award will participate in our weekly contest on @loves_united_europe __ * #l_u_t_c_e_2018_april * #luk_annahedderly — #wms_europe #ig_europa #super_europe #uk_greatshots #ok_europe #igerslondon #prettycitylondon #prettylittlelondon #london_enthusiast #london_masters #london_city_photo #toplondonphoto #unlimitedlondon #culturetriplondon #hello_london #londonforyou #loves_london #loves_united_england #explore_britain #igworldclub #topukphoto #visitlondon #photosofbritain #visitbritain

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5) UK Pic Of The Day

🇬🇧 Featuring the best pics from around the UK Follow and tag your pics #ukpotd or #ukpotd_apr18 Founder @notbrettk Mods @missb68 & @hanupnorth

🇬🇧••••••••••••••••••••••••••••••••••🇬🇧•••••••• @UKPOTD by: @sixmileimages ••••••••••••••••••••••••••••••••••••••••••••••••• Location: Lough Neagh, Northern Ireland ••••••••••••••••••••••••••••••••••••••••••••••••• New pics #UKpotd •••••••• Old pics #UKpotd_apr18 ••••••••••••••••••••••••••••••••••••••••••••••••• Selected by @hanupnorth ••••••••••••••••••••••••••••••••••••••••••••••••• Check out our friends: •@genuinebritain •@explore.wales •@bestukpics •@landscapes_of_britain . #hubs_united #britain #Explore_Britain #VisitBritain #Excellent_Britain #Ireland #InstaBritain #discoverni #gloriousbritain #loughneagh #bestukpics #lough #genuinebritain #landscapes_of_britain #ukpotd_sixmileimages #northernireland #theimaged #ig_worldclub #osmaps #frozenlake #nature #antrim #master_gallery #thelensbible

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6) UK_Greatshots

✦Tag #UK_GREATSHOTS ✦Tag #UK_GSWORLDfor Sunday’s Travel the World Features ➲ A @miniboy_ ➲ M @alycoste ➲ M @olivergmlewis ➲ M @redinscotland

® Presents Sunday World Traveling Special: ⠀ UK GREATSHOTS 🇬🇧 ® PHOTOGRAPHER | @brian__knox LOCATION | Switzerland 🇨🇭 SELECTED | @alycoste ADMIN | @miniboy_ MOD | @alycoste MOD | @redinscotland MOD | @olivergmlewis FAMILY HUB @greatshots_world_community MEMBER OF | @hubdirectory ⠀⠀ FOLLOW US | @uk_greatshots TAG US | #uk_greatshots ___________________________________________ PLEASE VISIT @icu_scotland @scotland_greatshots @traveling_uk @ukpotd ____________________________________________ #earthcapture #globalshotz #travelpic #uk_gsworld #worldshotz #besteuropepics #forbestravelguide #traveling #landscape_lovers #ig_brilliant #bbc_travel #europe_gallery #instatraveling #travelphotography #passionpassport #travelphotography #ig_cameras_united #venice #ig_mood #nightphotography #landscape_captures #europe #natgeoyourshot #lonelyplanet #switzerland

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7) Photos Of Britain

🇬🇧Founded & Stories by @timholt📸UK images, facts & history daily ✨Follow and tag this account for feature!

Tag a friend who would love to visit Stratford-upon-Avon and see Shakespeare’s home county! I’ve (@timholt) got a whole load of Shakespeare goodies to send to random replies below from this lovely place. Open worldwide! I took this picture just 12 hours ago of a typical traditional thatched house just around the corner from Anne Hathaway’s Cottage (which you can see in my story from yesterday evening) . According to tradition, the great English dramatist and poet William Shakespeare was born in Stratford-on-Avon on April 23, 1564. It is impossible to be certain the exact day on which he was born, but church records show that he was baptised on April 26, and three days was a customary amount of time to wait before baptising a newborn. The whole town is celebrating this weekend… It’s bunting galore! . Could you live here? Although the upkeep can be quite expensive. A complete re-thatch could cost anything up to £25,000 (around $33,000) and there are just 350 thatching firms in the entire country, to service between 55,000 and 60,000 thatched houses. But! What a treat if you have the ability to own such a property! And to think, when other more expensive roofing materials came into vogue, thatch became a mark of poverty, and the number of thatched properties gradually declined. Thatch has now become much more popular in the UK over the past 30 years, and is now a symbol of wealth rather than poverty. Funny how things change. Have a wonderful, peaceful Sunday! Shot by @timholt 🇬🇧 Want your Photos of Britain to be featured? Follow us and then tag this account in your shots too! 🇬🇧

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8) Instabritain

📸Founder @postcardsbyhannah🇬🇧Exploring Britain and the World 👇🏼Checkout our travel guides

9) Explore_Britain_

🇬🇧Please Provide Location🇬🇧 🔹Owner/Admin @ladynicking🔹Mods @peterhumfryes @bethanyfry_ @aemorton1107@lisafroggatt_photography 🔹Part of Explore Family

.#explore_britain . 🌟🌈🌟🌈🌟🌈🌟🌈🌟🌈🌟🌈🌟 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EXPLORE BRITAIN is proud to present and congratulate today’s featured artist: @tomormerod ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🌟🌈🌟🌈🌟🌈🌟🌈🌟🌈🌟🌈🌟 . ♦Thank you for sharing your wonderful pictures with us. ♦Please be sure to use our hashtag for a chance to be featured. ♦Please consider Following the hub and our accepted tags: #explore_britain & #explore_britain_. ♦Please only submit your own pictures, no internet or stolen photos! . 🌟🎉🌟🎉🌟🎉🌟🎉🌟🎉🌟🎉🌟 . Photo chosen by: @aemorton1107 . 🌟🎊🌟🎊🌟🎊🌟🎊🌟🎊🌟🎊🌟 Founders: @xemjade @alibongo1963. . #ukpotd #loves_united_kingdom #loves_united_england #capturingbritain #fiftyshades_of_history #britains_talent #GloriousBritain #our_britain #icu_britain #excellent_britain #britain #uk #igersuk #ebritain_tomormerod – #keephubcommunityfair A hub with integrity

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10) Visit England

Making you fall head-over-heels with England one photo at a time. Tag #VisitEngland to feature on our channels. Find thousands of trip ideas: www.visitengland.com

@Postcardsbyhannah here again, this is the last you will hear from me over on Visit England, saving one of my favourite places till last! Does anyone recognise this famous street? This is Steep Hill in Lincoln, and as the name suggests, it really is one of the steepest in England. On this street you will find a whole range of independent boutique shops, and plenty of places to stop for afternoon tea. Lincoln itself is a very historic city, dating back as far as 300 BC, making it one of the oldest settlements in Britain. It was the Romans that settled here first, in AD 50, and built a fortress atop the largest hill. The Romans renamed the town ‘Lindum Colonia’. I hope you all enjoyed my snippets of England this weekend, come say hello to me over on @postcardsbyhannah where you can enjoy more of my adventures around my home country. #VisitEngland #Lincoln #SteepHill #Saturday #Weekend #Takeover . . . .

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11) UK.shooters

#uk_shooters Shooting • Vibing • Hosting Creative Photography From Around The UK

Today’s feature 🇬🇧📷. Shooter: @thedronelad Selected by: @m.visuals . #uks_thedronelad . Follow us and tag #uk_shooters to be featured . • Team • @m.visuals | @luke_jclark | @cyrusnezami | @devise.inspire | @spidergirl | . • Fam • @uk.portraits || #uk_ports @uk.spinners || #uk_spinners @la.shooters || #la_shooters . • Alliance • @globalnightsquad || #globalnightsquad . . #shotzdelight #vibegramz #depthobsessed #serialshooters #urbanandstreet  #ourcolourdays #agameoftones #capturedconcepts #main_vision #incredible_shot #loaded_lenses #leagueoflenses  #visualcollective #moodygrams #gramslayers #all2epic #fatalframes #visualambassadors  #reflectiongram #lensbible #sonyimages #uks_moodymeetslondon

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12) Glorious Britain

ғᴇᴀᴛᴜʀɪɴɢ ʙʀɪᴛᴀɪɴ ɪɴ ᴀʟʟ ɪᴛs ɢʟᴏʀʏ 🇬🇧 🄶🄻🄾🅁🄸🄾🅄🅂 🄱🅁🄸🅃🄰🄸🄽 🇬🇧 #GloriousBritain #GB_GB for features

13) UK Scenery

The UK’s Best Scenery! 🇬🇧 Founders: @shot_by_tom & @jbs_creative🤘 #ukscenery to be featured 📸 Check out our other account 👉 @earthscenery🌍

Featured Photo 🤘🇬🇧 Photographer 📸: @creativecapturesuk Location📍: Ayr Selected By: @jbs_creative . Make sure you check out the photographers gallery and show some love! 😎 . Don’t forget to tag your photos with #ukscenery to be featured so we can show the amazing views here in the UK 🇬🇧 😜 . 👉 Hub Family 👈 @earthscenery – #earthscenery @londonscenery – #londonscenery @devonscenery – #devonscenery . Be sure to check out our friends 👇 @gloriousbritain @north_devon @uk_shooters @ukpotd @traveling_uk . #ukscenery #UK #GreatBritain #Britain #England #Wales #beautifulwales #Scotland #NorthernIreland #uk_shooters #icu_britain #mybritain #explore_britain #visitbritain #excellent_britain #photosofengland #gloriousbritain #coloursofbritain #photosofbritain #bestukpics #ukpotd #britains_tallent #capturingbritain #ig_scotland #insta_scotland

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14) Scenic Britain

Discover the Great British Outdoors! The best countryside, coast and mountain scenery. Tag your shots with #scenicbritain to share.

15) TopUKPhoto

#TopUKPhoto the best of UK 🇬🇧 info@trendingreach.com by @patrickcolpron

Read more about how to get featured on Instagram or how to understand the Instagram Algorithm

Which are your favourite UK Instagram hubs and communities? Share with me in the comments.

Top tips for getting Instagram hub features

I am a moderater for two Instagram hubs and I frequently get my @kistography photos featured, so I thought I’d put together some tips to help you optimise your posts for features.
.
1) HASHTAGS. This one is kind of obvious, but make sure you’re using the right hashtag. Some hubs such as @gramoftheday and @jjcommunity change their hashtag daily.

2) KNOW THE HUB. Make yourself familiar with the hubs & work out what style it tends to feature. Do your photos fit that style?

3) LANDMARKS/ICONS – for many of the area/location specific hubs, in order to get featured your image will need to clearly represent that area. E.g. When I am looking for photos to feature on @loveforsomerset, I look for photos that clearly represent Somerset in some way (landmark buildings, street scenes, National parks etc).

4) FORMAT. I was late on the uptake with this one, but hubs tend to prefer to feature portrait orientation photos because they look better for the aesthetics on instagram.

5) BE DIFFERENT. If you’re photographing a popular location or scene, you’re more likely to be featured if you add something different to the 100’s of other photos like it.
As an example Durdle Door is much photographed – it’s hard to find new perspectives/compositions that haven’t already been done 100s of times. Try adding props, human interest, visit it at different seasons (some awesome shots of it in the snow got features) and don’t forget the post processing can add a different take on things.

5) GUIDELINES. Check the instructions on the hubs page. Many just require you to use their hashtag, whereas some require to @ tag them on your photo or others might want you to DM/email the photo. Some have time restrictions of when they select content. Some hubs close down for holidays. Read the instructions on the hub page.

6) RELEVANCE. Kind of obvious- Make sure the hubs you are tagging are relevant to your content!.

7) CELEBRATE. If you get featured by a hub it is polite to thank them. I usually do this via my stories but some people like to celebrate via their feed.

8) FRAMES & BORDERS. Avoid adding frames, borders or large copyright marks to your image as this can put off hubs from featuring pics.

Instagram Aesthetics

Be creative and make your Instagram feed stand out by the aesthetics you use on your images.

Not only do the aesthetics make your Instagram account stand out,  but having a certain style or aesthetics helps to streamline your upload and editing process, because you will be able to follow the same editing workflow each time. It also creates continuity and cohesiveness for your viewers.

There are plenty of ways you can use the aesthetics to create an identity on your feed such as the style of your photography, the colour palette for your pics, filters, picture layout, photo framing or the order in which you post.

I have selected a few accounts who have a very distinct style to their aesthetics to give you some examples:

 

@alka.lloyd – Dark and Moody landscape/architecture photography

 

@caroline_south – pastel backgrounds – Ombré flat lays

 

@lernak – white framed landscape images

 

@chris_taylor_4 – uploads images from the same location, in sets of three

 

@the_millers_house – Square, framed delicately styled and soft images.

 

@thesculptedvegan – Centred quotes between lifestyle/fitness images

 

@zoepower – alternate, landscape shots – with product/flat lays. Gentle pastel edits.

 

@thewriter – multigrid images

 

@stellamariabaer – neutral, nude and white tones. Minimalist photos.

 

@navutudreamsresort – Quotes, alternating videos and photos.

 

@sascha.vanderwerf – descriptive text followed by double images.

 

@youversion – Fonts, text, quotes.

 

@bespokebride – Vibrant colour pop!

 

@anamarques210376 – minimalist and pastel colours

 

@ncltubeo – dark and moody images

 

 

Instagram Workshop – Torrington, North Devon

DATE AND TIME

Sat 24 February 2018

18:30 – 21:00 GMT

LOCATION

The Plough Arts Centre

9-11 Fore Street

Great Torrington

EX38 8HQ

BUY TICKETS: https://www.eventbrite.co.uk/e/instagram-workshop-with-kim-stone-kistography-tickets-42357891594

  • DESCRIPTION

    A three hour evening workshop exploring the popular social media, Instagram. Whether you are a business or a social user, this workshop will cover all the aspects of the platform, from styling to building a following. The Workshop is aimed at those who have a basic understanding of Instagram.

    Overview

    • What is Instagram
    • Why should you use Instagram?
    • Creating a compelling profile
    • Optimisation, so others can find & engage with you easily
    • What to post and when
    • Hashtags
    • Building an audience
    • Understanding the Instagram Algorithm

    Workshop requirements

    • Attendees should be familiar with the basics of Instagram and have an account they can log into during the class.
    • In order to take part in practical exercises, attendees should bring along a smartphone or tablet (and charger) with the Instagram app installed.
    • Students can bring their laptop or paper and pens to write notes, their happiness and positivity, as well as business cards to share with other creatives around the class.
    Instagram Workshop, Plough, torrington

    Instagram Workshop, Plough, torrington

Instagram Workshop – Appledore, North Devon

DATE AND TIME

Sat 10 February 2018

18:30 – 21:30 GMT

LOCATION

DESCRIPTION

A three hour evening workshop exploring the popular social media, Instagram. Whether you are a business or a social user, this workshop will cover all the aspects of the platform, from styling to building a following. The Workshop is aimed at those who have a basic understanding of Instagram.

Overview

  • What is Instagram
  • Why should you use Instagram?
  • Creating a compelling profile
  • Optimisation, so others can find & engage with you easily
  • What to post and when
  • Hashtags
  • Building an audience
  • Understanding the Instagram Algorithm

Workshop requirements

  • Attendees should be familiar with the basics of Instagram and have an account they can log into during the class.
  • In order to take part in practical exercises, attendees should bring along a smartphone or tablet (and charger) with the Instagram app installed.
  • Students can bring their laptop or paper and pens to write notes, their happiness and positivity, as well as business cards to share with other creatives around the class.

Instagram Workshop – Looe, Cornwall

Instagram Workshop with Kim Stone (Kistography)

DATE AND TIME

Fri 2 February 2018

18:30 – 21:30 GMT

LOCATION

RNLI Looe Lifeboat Station

Church End

Looe

PL13 1AH

A three hour evening workshop exploring the popular social media, Instagram. Whether you are a business or a social user, this workshop will cover all the aspects of the platform, from styling to building a following. The Workshop is aimed at those who have a basic understanding of Instagram.

Overview

  • What is Instagram
  • Why should you use Instagram?
  • Creating a compelling profile
  • Optimisation, so others can find & engage with you easily
  • What to post and when
  • Hashtags
  • Building an audience
  • Understanding the Instagram Algorithm

BUY TICKETS:

£15 (+booking fee)

https://www.eventbrite.co.uk/e/instagram-workshop-with-kistography-tickets-41705680814

Instagram Algorithm Explained – R.E.S.T.A.R.T

How to make sense of the Instagram Algorithm

Instagram Algorithm

 

Instagram originally started off as a simple ‘reverse-chronological’ feed where you would see the most recent posts of the people you followed first. In March 2016 Instagram Switched to an Algorithm. The way Instagram works now, it uses an algorithm which figures out what content will interest you and this is the content you will see first

Instagram mentions the following factors as influencing the algorithm:

  • “the likeliness you’ll be interested in the content,”
  • “your relationship with the person posting”
  • “the timeliness of the post.”.

The introduction of the algorithm means that content creators have to work a bit harder to get their work seen and to get engagement. It also means it’s necessary to have a bit more consideration about what, when and how to post. However, Instagram is a fast growing platform with it expected to top 1 Billion monthly users by Jan 2018, which allows a vast audience to tap into if you can get your strategy right.

The Instagram algorithm is somewhat of a mystery, so it’s only possible to make assumptions and guesses about how it works, based on the information they release and also from user experience. There’s no magic formula I can offer, but in order to frame the different elements that are thought to influence the Instagram algorithm, I have created the acronym – R.E.S.T.A.R.T. which I will explain in more detail.

[R]elationship
[E]ngagement
[S]hares & Saves
[T]imeliness
[A]ctivity
[R]elevancy
[T]ime spent

 

RELATIONSHIP

INSTAGRAM ALGORITHM - RELATIONSHIPInstagram is a ‘Social Media’….So not surprisingly ‘Relationship’ relates to the accounts you regularly interact with on Instagram.

Instagram commented:

“And no matter how many accounts you follow, you should see your best friend’s latest posts”.

How does Instagram know who are your “best friends”?!
Thomas Dimson, a software engineer at Instagram suggests the following ways may determine your best friends:

  • Accounts whose content you like regularly(which includes stories & live videos)
  • Accounts that you direct message
  • Accounts you have searched for
  • Anyone you know in real life

It can be assumed that the more of these elements you use with an account (i.e. if you regularly search an account, then like, comment and share their posts), then the higher they will appear on your feed as they will be considered ‘best friends’.

ENGAGEMENT

INSTAGRAM ALGORITHM - ENGAGEMENTA post with more engagement is likely to feature higher. It is also believed that early engagement is particularly important, because a flurry of initial activity indicates to the Instagram algorithm that a post is worth bumping to the top of other users’ feed, which leads to even more engagement. Instagram considers engagement to be likes, comments, video views, shares (via direct message), saves, story views, and live video views.

Figure out the best time to post on Instagram for your account. You can use Instagram insights to give you an idea of when your audience is online. .

Post consistently engaging visuals paired with compelling captions that encourage followers to interact with your posts. Put the most important words up front in you caption, to draw followers in and encourage them to keep reading.

SAVES & SHARES

INSTAGRAM ALGORITHM - SAVES & SHARESIn regards to the Instagram Algorithm, direct shares and saves are another signal that you’re interested in an account. Also who you share the content with suggests to the algorithm that you have a relationship with that individual and this could rank them higher in your feed.

The other element is posts that are saved. If a post is saved it will suggest that it’s relevant content for you.

To use the algorithm to your advantage in this respect, create content that others want to save to come back to or posts that people will want to share with others such as:
* Tutorials .
* Facts .
* Hints and Tips .
* Instructionals .
* How To’s .
* Guides .
* Reviews.

TIMELINESS

INSTAGRAM ALGORITHM - TIMELINESSInstagram themselves have commented:

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

This means that Instagram considers more recent posts, to be more relevant to you. This suggests that a post that is more recent will feature higher in your feed, than an older post with higher engagement.

With this in mind, you should make sure that you are posting fresh content regularly. Also ensure that you post when your followers are most active to hit the prime window of engagement. In addition, it would be beneficial to be active around the time that you post. So you should be available to like, comment around the hashtags/geotags you have used and also respond to comments on your post. The first hour is thought to be key.

ACTIVITY

INSTAGRAM ALGORITHM - ACTIVITYThis part of the algorithm relates to your activity around the accounts that you search for often.

An Instagram spokesperson commented to Business Insider that if you frequently search Instagram for a certain account, that indicates that your interested in that person or company. Their posts are then likely to appear higher in your feed.

It’s tricky to offer any advice for how to work this part of the algorithm to promote your own page in people’s feed. The only way I think you could get people to ‘search’ for your page is by using other social media channels and tell people to find you by searching. This maybe a slightly cumbersome way to go about it though when you could just directly link!!

RELEVANCY

INSTAGRAM ALGORITHM - RELEVANCYInstagram have said:

”The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

The Instagram algorithm uses your behaviours, such as follows, likes, comments, saves and shares to recognise what content you enjoy viewing to influence the relevancy factor. It is even proposed that Instagram uses photo recognition technology so that it can tell the type of images you are viewing.

In order to make the algorithm work for you consider the hashtags, content, images and accounts you follow as this will impact on what you see in your feed. You should ensure that you are genuine and authentic in your actions on Instagram, because your feed will reflect your behaviour.
Make sure that you engage and build relationships with accounts similar to yours – and “people like you”.

TIME SPENT

INSTAGRAM ALGORITHM - TIME SPENTThis is how long someone spends looking at and viewing your images, story or feed – or vice versa, how long you spend looking at someone’s images, story or feed.

The longer spent looking at the image, feed or story – the algorithm will assume you like it more and will bump that up your feed. That content will then become more relevant.

So when you’re creating content for your feed, you should be considering ways to get people to ‘linger’ on your post, story or feed. This could be in the caption you use (including engaging and interesting text), by encouraging your audience to visit other images on your feed or by adding an element to your image that means people have to view it for longer.

A good example of making an enticing image is @humannurture who cleverly conceals HN in their image for the audience to find.


Understanding the algorithm allows you to be able to ‘hack’ the algorithm to make sure that your content is shown to as many people as possible – enable increased reach and hopefully more engagement.

MOST IMPORTANTLY: Be empathic, authentic and genuine in your content and your approach – Respond and react to your audience and your organic growth and engagement will happen.

The algorithm is constantly evolving, changing and updating so no doubt I will have new information to feedback on this soon.

 

Add value to your instagram posts

Add value to your posts

Have you considered adding value to your posts?! By this I mean add something to your post that leaves the audience feeling you’ve gifted them with something and given them something for free. Now in my case, on my @kistography account I offer the “free gift” of information. First of all I ran a series of tips across 25 posts. Now I’m spotlighting some of my favourite Instagrammers. Other suggestions could be app recommendations, location guidance, facts about a place or simply a behind the scenes of how you took the shot.

WHY IS LIKING PHOTOS ON INSTAGRAM SO IMPORTANT?

[WHY IS LIKING PHOTOS ON INSTAGRAM SO IMPORTANT?]

I try to emphasise how important it is to be an active user on Instagram and to be a serial ‘liker’ is one of the most important factors to growing your followers. I think it’s probably hard for some people to get their head round why this can be so important for you in growing your following, so I thought I’d share an analogy with you to explain it better:

Imagine that you’ve taken one of your stunning, carefully composed photos, printed it off, framed it and then you trek to the middle of Dartmoor and hung it on a tor. At this point, nobody will know it’s there. You might tell your friends and family it’s there. If you’re lucky, occasionally the odd rambler or walker may come past it and see it…and like it! If you’re really, really lucky, they may perhaps tell their friends about it. Apart from ‘chance’ like this, no one actually knows your photo is there (or that you even exist). So, if you want people to know it’s there, you’re going to have to go and find them and let them know you (and your photo) exists!

Instagram has over 700 million, monthly, active users. This is where ‘liking’ comes in – browsing & liking photos on Instagram, particularly ones which align with your style or interest, are your way of letting some of those 700 million users know that you and your account exist. Now you could be totally blatant and go around commenting on every photo you see saying “hey come and check out my feed”…but let’s face it, that’s just cringey and spammy. By ‘liking’ photos you are signalling to them that you exist and it becomes the choice of the Instagrammer whether they come and look at your account.

This method 100% works and probably accounts for the majority of the thousands of followers on my @kistography account. .

Don’t be disingenuous with those likes though!

KISTOGRAM INSTAGRAM SURGERY – ISSUE 1

[KISTOGRAM INSTAGRAM SURGERY – ISSUE 1]

So this question was sent to me by numerous people… “How do I get more followers?”, so I have chosen to make it my first Instagram Surgery session. This is the first of a number of posts where I will provide strategies to increase your following.
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There is no one single way to increase your followers (legitimately and authentically). This is actually the prime reason I decided to write my eBook, because it comes down to a combination of a lot of factors and strategies. I will cover a number of ways in my next few posts. However, probably the main one is….BECOME A SERIAL LIKER!

I spend a LOT of time browsing Instagram and liking photos and would say it is the main contributor in the growth of my account. LIKE! LIKE! LIKE! 
The photos I like will be ones that genuinely interest me and that I do sincerely like. They will be photos that I believe suit my style, interest or niche, or perhaps are an area of photography that inspires me (such as astrophotography…which I am still yet to try) or just an image that appeals to me on whatever level. When you do like photos make sure that you are authentic with the likes you give out and avoid spamming accounts for the sake of it. Don’t like for likes sake, as you will just irritate people. I frequently get lost (virtually) wandering around Instagram liking photos…for HOURS! .