Instagram Workshop – Looe, Cornwall

Instagram Workshop with Kim Stone (Kistography)

DATE AND TIME

Fri 2 February 2018

18:30 – 21:30 GMT

LOCATION

RNLI Looe Lifeboat Station

Church End

Looe

PL13 1AH

A three hour evening workshop exploring the popular social media, Instagram. Whether you are a business or a social user, this workshop will cover all the aspects of the platform, from styling to building a following. The Workshop is aimed at those who have a basic understanding of Instagram.

Overview

  • What is Instagram
  • Why should you use Instagram?
  • Creating a compelling profile
  • Optimisation, so others can find & engage with you easily
  • What to post and when
  • Hashtags
  • Building an audience
  • Understanding the Instagram Algorithm

BUY TICKETS:

£15 (+booking fee)

https://www.eventbrite.co.uk/e/instagram-workshop-with-kistography-tickets-41705680814

WHY IS LIKING PHOTOS SO IMPORTANT?

[WHY IS LIKING PHOTOS SO IMPORTANT?]

I try to emphasise how important it is to be an active user on Instagram and to be a serial ‘liker’ is one of the most important factors to growing your followers. I think it’s probably hard for some people to get their head round why this can be so important for you in growing your following, so I thought I’d share an analogy with you to explain it better:

Imagine that you’ve taken one of your stunning, carefully composed photos, printed it off, framed it and then you trek to the middle of Dartmoor and hung it on a tor. At this point, nobody will know it’s there. You might tell your friends and family it’s there. If you’re lucky, occasionally the odd rambler or walker may come past it and see it…and like it! If you’re really, really lucky, they may perhaps tell their friends about it. Apart from ‘chance’ like this, no one actually knows your photo is there (or that you even exist). So, if you want people to know it’s there, you’re going to have to go and find them and let them know you (and your photo) exists!

Instagram has over 700 million, monthly, active users. This is where ‘liking’ comes in – browsing & liking photos on Instagram, particularly ones which align with your style or interest, are your way of letting some of those 700 million users know that you and your account exist. Now you could be totally blatant and go around commenting on every photo you see saying “hey come and check out my feed”…but let’s face it, that’s just cringey and spammy. By ‘liking’ photos you are signalling to them that you exist and it becomes the choice of the Instagrammer whether they come and look at your account.

This method 100% works and probably accounts for the majority of the 12.6k followers on my @kistography account. .

Don’t be disingenuous with those likes though!

KISTOGRAM INSTAGRAM SURGERY – ISSUE 1

[KISTOGRAM INSTAGRAM SURGERY – ISSUE 1]

So this question was sent to me by numerous people… “How do I get more followers?”, so I have chosen to make it my first Instagram Surgery session. This is the first of a number of posts where I will provide strategies to increase your following.
.

There is no one single way to increase your followers (legitimately and authentically). This is actually the prime reason I decided to write my eBook, because it comes down to a combination of a lot of factors and strategies. I will cover a number of ways in my next few posts. However, probably the main one is….BECOME A SERIAL LIKER!

I spend a LOT of time browsing Instagram and liking photos and would say it is the main contributor in the growth of my account. LIKE! LIKE! LIKE! 
The photos I like will be ones that genuinely interest me and that I do sincerely like. They will be photos that I believe suit my style, interest or niche, or perhaps are an area of photography that inspires me (such as astrophotography…which I am still yet to try) or just an image that appeals to me on whatever level. When you do like photos make sure that you are authentic with the likes you give out and avoid spamming accounts for the sake of it. Don’t like for likes sake, as you will just irritate people. I frequently get lost (virtually) wandering around Instagram liking photos…for HOURS! .

HASHTAGS: HUBS, COMMUNITIES AND CHALLENGES

[HASHTAGS: HUBS, COMMUNITIES AND CHALLENGES]

If you want inspiration or more exposure for your photos on Instagram and to increase engagement with your feed, then hubs/communities or challenge feeds are a great way to achieve this. ’Hubs’ or ‘feature accounts’ are large accounts that will feature a selection of photos throughout the day, in return for you using their corresponding hashtag. 
There are countless hubs on Instagram, which cover a broad spectrum of styles such as sunsets, nature, wildlife, portraits, fashion or landscapes. Here’s some examples for you to explore: * @jjcommunity – posts daily hashtag contests
@gramoftheday – Theme of the day
@visitbritain @bestukpics@explore_britain @uk_shooters (UK region specific)
@ic_landscapes @tv_landscapes@loves_landscape (genre specific)
@jaw_dropping_shots @igpowerclub@primeshots (general photography) .
[Happy Hashtagging]!
.

LET’S TALK HASHTAGS

[LET’S TALK HASHTAGS]
Are you hashtag savvy?!
Love them or loathe them, they’re an important factor in growing your Instagram account and getting exposure for your posts.
Posts with at least one hashtag get at least 12.6 percent more engagement and TrackMaven found that posts with 11+ hashtags get the maximum engagement.

How many hashtags do you use?!