[WHY IS LIKING PHOTOS SO IMPORTANT?]
I try to emphasise how important it is to be an active user on Instagram and to be a serial ‘liker’ is one of the most important factors to growing your followers. I think it’s probably hard for some people to get their head round why this can be so important for you in growing your following, so I thought I’d share an analogy with you to explain it better:
Imagine that you’ve taken one of your stunning, carefully composed photos, printed it off, framed it and then you trek to the middle of Dartmoor and hung it on a tor. At this point, nobody will know it’s there. You might tell your friends and family it’s there. If you’re lucky, occasionally the odd rambler or walker may come past it and see it…and like it! If you’re really, really lucky, they may perhaps tell their friends about it. Apart from ‘chance’ like this, no one actually knows your photo is there (or that you even exist). So, if you want people to know it’s there, you’re going to have to go and find them and let them know you (and your photo) exists!
Instagram has over 700 million, monthly, active users. This is where ‘liking’ comes in – browsing & liking photos on Instagram, particularly ones which align with your style or interest, are your way of letting some of those 700 million users know that you and your account exist. Now you could be totally blatant and go around commenting on every photo you see saying “hey come and check out my feed”…but let’s face it, that’s just cringey and spammy. By ‘liking’ photos you are signalling to them that you exist and it becomes the choice of the Instagrammer whether they come and look at your account.
This method 100% works and probably accounts for the majority of the 12.6k followers on my @kistography account. .
Don’t be disingenuous with those likes though!