10 ways to optimise your Instagram for organic growth and engagement

Looking to improve your Instagram presence?

Optimise your page for organic growth and engagement

Engagement matters on social media platforms. Have you noticed a recent drop in your engagement – or are you looking for ways to improve your overall Instagram presence?

I’m going to share 10 ways for you to optimise your page for organic growth and engagement.

1. Embrace your colour scheme.

Think about the overall look of how your brand’s colour scheme and aesthetics work together on the Instagram grid.  Using a clearly defined colour scheme will help make your brand stand out to new Instagram profile visitors. 

Read more about creating great aesthetics.

2. Highlight your stories

The majority of your Instagram accounts profile views will come from new users/non-followers.

Use the highlights function to categorise your story content and to continue to tell your brand story. Name each highlight with a clear, short title and add icons to match your colour scheme.

Discover how you can use your stories highlights better

3. Refresh your hashtags

Make sure that you are regularly refreshing and updating the hashtags that you are using. Ideally, you should rotate through new hashtags each time that you post. You can have up to 30 hashtags per post – each time you could keep 15 the same and switch in 15 new ones.

Learn more about using hashtags 

4. Carry out an Instagram audit

A full Instagram audit may seem intimidating, but completing one ensures you have optimised your page, that your branding is effective and that you are being consistent. An audit will allow you to ensure that you are keeping up to date with all of the changes and optimising your account.

Why carry out an Instagram audit?

5. Use your best images

For an optimised account you should be sharing the very best of your photos or videos. If someone clicks onto your profile the first thing they are likely to do is to browse through the first 9 – 12 of your most recent images. It is important that these photos give a great first impression or a representation of who you are.


6. Engage with others

Instagram is a SOCIAL media platform, so a big part of getting the most from it is by being social yourself! The more social you are on there, the more people will interact and be social back!

One basic but powerful way to interact with people, find inspiration and to gain new followers is to ‘like’ other users photos and like comments on your posts. Take the time to respond to comments and interact.

7. Always add a Geotag/Location

Make sure that you Geotag your posts.
Locations are displayed at the top of each Instagram post once they’re published, right beneath the username. You can tap any location to be taken to its Photo Map page, which shows a collection of all the photos and videos from people who geotagged them to that specific place.

8. Check your insights

You can get a lot of useful information from your analytics – discover which posts are doing well, optimum times to post (based on when your users are online) and your users’ demographics. Make sure that you regularly check on your insights to find out what is working well so that you can replicate that content.

9. Vary your captions

Captions are a great way to engage with your audience. Experiment with different styles for the caption text – you could use quotes, questions, call to action (CTA) or tell a story about the image or yourself.

Explore how to up your caption game.

10. Keep on top of the latest features

Instagram regularly roll out new features so it is important to keep up to date with their latest updates. Ensure you have the app updates turned on.

Follow my @Kistogram page to keep up to date


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