How to create great Instagram captions
Although Instagram is an image led platform, it is still important to spend time creating great Instagram captions. Captions are also a great way to reach out to your audience and interact with them.
Tell a story – write something that leaves an impression (combine images with strong powerful words). This doesn’t have to be a long winded or protracted piece of elaborate prose. A few words or a short sentence can convey quite a lot. The captions are a great way to give your audience an insight into who you are. You can use humour, demonstrate your expertise, or even your lack of knowledge by asking for advice or feedback!
The Instagram Algorithm notices engagement on posts, so you could use your Instagram captions to encourage people to engage with your post – beyond just simply liking a post. Including questions or calls to action are a great way to elicit engagement through comments
Captions serve as another tool for creating your style or niche. Perhaps you like to share quotes, poems or song lyrics to accompany your images. This will be another way that followers can relate, connect and identify with you.
What creative ways do you find work for your Instagram captions?
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