How often should you post on Instagram?
There are lots of different recommendations available online for how often you should upload an Instagram post. They tend to vary between 1 to 3 posts a day, and surprisingly some experts even suggest up to 10 Instagram posts a day! According to Buffer, major brands will post 1.5 times per day on Instagram.
The truth of the matter is that there is no ‘correct’ answer to this but there has been some research carried out which will give you a rough guide.
Social Media Today notes that increasing how often you upload an Instagram post (from 1 post a day to 3) can see a reduction in the overall engagement rates per post (but only by a few %). However, they highlight that per day, there is a small increase overall in engagement if you post more than once.
Often the problem is that you may not have enough content to post more frequently that one post per day. Should you be in a position that you can deliver bunches of amazing pictures, or have access to really strong content to post, then it would seem that posting more frequently could have a small benefit on your overall engagement. As an example of when multiple posts per day works, many hubs will share several images per day. On @loveforsomerset we post once in the morning and once in the evening. By posting at two different intervals in the day you are potentially targeting different users who are active at different points in the day – but also reaching out to users in different time zones.
You could test out frequency of posts over a couple of weeks and see what happens. Look at your day by day engagement with multiple posts per day, versus only one post per day and see how it compares.
Have you tried this? What was the outcome?