INSTAGRAM HASHTAG SELECTION

Instagram hashtag selection formula

INSTAGRAM HASHTAG SELECTION

When you are deciding what hashtag selection to use on an Instagram post you should develop a strategy that uses the optimum hashtags for that post. Using a combination of hashtags of different popularity will help maximise your exposure. If you use too many popular hashtags, you risk your post being lost in a tidal wave of posts. Use hashtags that are too niche and you risk your post never being seen!

I recommend that you add ONLY two or three “generic” (popular) hashtags, then about 10 – 15 niche ones and 10 – 15 regional / hubs. You can add up to 30 hashtags. I usually use between 25-28 on my photography posts.

You an discover more about picking the right type of hashtags in my previous post.

As an example for an astro photo post taken in Cornwall:

[Generic x3]

#Astro #stars #nightsky

[Niche x12]

#milkywaychaser #milkywaypics
#nightphotography_exclusive #ig_shutternights
#loves_night #pocket_nights #addicted_to_night
#gf_afterdark #super_night_channel #igworldclub_astrophotography #fantastic_universe #nightshooterz

[Regional x12]

#exploreCornwall #love_cornwall #lovecornwall #walkingcornwall #amazingcornwall #swisbest #bestukpics #excellent_britain #brilliantbritain #uk_greatshots #ig_united_kingdom #loves_britain

If you have built up a catalogue of hashtags in a notes file on your phone, then this means you always have a wide variation of hashtags to fall back on. The broader the variation of hashtags you use – the more opportunity you have of reaching different audiences. Just make sure that the hashtags you use are relevant to the content you are posting.

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