Optimise your instagram profile for business
When new Instagram followers visit your page, they need to quickly see what you’re about. Using a well written optimised Instagram bio can help quickly put across what it is you do.
It’s a perfect opportunity to highlight your interests, skills or area of expertise.
1 – Make sure your bio photo is ‘professional’ and reflects your brand.
If you’re an individual a headshot works well on your profile – or if your a business a simplified logo helps put across your brand image.
2 – Use keywords in your ‘name’
i.e. I have Kim – Instagram marketing’ as my name on this account and on @kistography I have ‘Photographer + Instagram Geek’
3 – Add multiple links on your bio website link by using a site such as ‘linktree’
Linktree is a free tool for optimising your Instagram traffic – it provides you with one bio link to house all the content you’re driving followers to, which you copy and past into your bio profile.
4 – Create a brand hashtag and add it to your profile
Anyone can create their own hashtag – so why not create your own one to reflect your brand. It can either be your own brand name or a unique phrase/word combinations that reflects what you do. If you add it to your profile it’s not searchable but it is clickable for others to access the feed.
5 – Ensure you have a business account (by linking a business FB page)
Setting up an Instagram business profile is free – all that you need to do is link it to a Facebook business page (which is also free to set up). By having a business profile you get additional features in your bio such as contact options, directions to your location, insights and options for ads.
6 – Use the 150 bio characters cleverly to describe what you/your page is about
Give a concise description of what you do. From March 2018 you have been able to add clickable links to related accounts and hashtags in your bio. This is handy if you run more than one account or collaborate with others.