I am a moderater for two Instagram hubs and I frequently get my @kistography photos featured, so I thought I’d put together some top tips to help you optimise your posts for getting an Instagram feature.
This one is kind of obvious, but make sure you’re using the right hashtag. Some hubs such as @gramoftheday and @jjcommunity change their hashtag daily. More advice on Instagram feature hubs can be found here.
2) KNOW THE HUB
Make yourself familiar with the Instagram hubs & work out what style it tends to feature. Do your photos fit that style?
For many of the area/location specific hubs, in order to get featured your image will need to clearly represent that area. E.g. When I am looking for photos to feature on @loveforsomerset, I look for photos that clearly represent Somerset in some way (landmark buildings, street scenes, National parks etc).
I was late on the uptake with this one, but hubs on Instagram tend to prefer to feature portrait orientation photos because they look better for the aesthetics on instagram.
5) BE DIFFERENT
If you’re photographing a popular location or scene, you’re more likely to be featured if you add something different to the 100’s of other photos like it.
As an example Durdle Door is much photographed – it’s hard to find new perspectives/compositions that haven’t already been done 100s of times. Try adding props, human interest, visit it at different seasons (some awesome shots of it in the snow got features) and don’t forget the post processing can add a different take on things.
Check the instructions on the hubs page. Many just require you to use their hashtag, whereas some require to @ tag them on your photo or others might want you to DM/email the photo. Some have time restrictions of when they select content. Some hubs close down for holidays. Read the instructions on the hub page.
Kind of obvious- Make sure the hubs you are tagging are relevant to your content!.
If you get featured by a hub it is polite to thank them. I usually do this via my stories but some people like to celebrate via their feed.
8) FRAMES & BORDERS
Avoid adding frames, borders or large copyright marks to your image as this can put off hubs from featuring pics.
Particularly for hubs that are location specific, make sure you include the location in the caption or add the geotag. Frequently a great photo is tagged to a location specific hub, but the location is missing from the post so it can’t be shared, without knowing where it was taken.