Be creative and make your Instagram feed stand out by the aesthetics you use on your images.
Not only do the aesthetics make your Instagram account stand out, but having a certain style or aesthetics helps to streamline your upload and editing process, because you will be able to follow the same editing workflow each time. It also creates continuity and cohesiveness for your viewers.
There are plenty of ways you can use the aesthetics to create an identity on your feed such as the style of your photography, the colour palette for your pics, filters, picture layout, photo framing or the order in which you post.
I have selected a few accounts who have a very distinct style to their aesthetics to give you some examples:
@alka.lloyd – Dark and Moody landscape/architecture photography
@caroline_south – pastel backgrounds – Ombré flat lays
@lernak – white framed landscape images
@chris_taylor_4 – uploads images from the same location, in sets of three
@the_millers_house – Square, framed delicately styled and soft images.
@thesculptedvegan – Centred quotes between lifestyle/fitness images
@zoepower – alternate, landscape shots – with product/flat lays. Gentle pastel edits.
@thewriter – multigrid images
@stellamariabaer – neutral, nude and white tones. Minimalist photos.
@navutudreamsresort – Quotes, alternating videos and photos.
@sascha.vanderwerf – descriptive text followed by double images.
@youversion – Fonts, text, quotes.
@bespokebride – Vibrant colour pop!
@anamarques210376 – minimalist and pastel colours
@ncltubeo – dark and moody images